Everything Everywhere, Telefonica UK and Vodafone plan to offer a one stop shop for companies wanting to get in on mobile commerce. Three giants of the mobile world have joined forces in a bid to accelerate adoption of mobile payments technology. Everything Everywhere, O2 owner Telefonica UK and Vodafone have announced plans for a mobile marketing and payments joint venture, which is expected to launch before the end of 2011.
The new organisation will essentially act as a single marketplace for any business wanting to cash in on the mobile commerce space.
The trio promised to deliver a single platform for advertisers, marketing partners, retailers and banks to make it simpler to create mobile commerce products.
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